‘Wow, where did you get that dress?’ ‘Who made your shoes?’ ‘How can I find a handbag like that?’ I get questions like that nearly every day and my answers almost always surprise people—Nigeria. I am a Nigerian-born, New York-living, life-loving fashion insider. I’ve been working in the business for some time now and I’ve come to realize that there is a significant gap in the grassroots international fashion market. Fashion is global; fashion is border-less; fashion should have no boundaries. But try telling that to a fashion designer in Nigeria or Zimbabwe or Pakistan—they will tell you that it can be really difficult to market a fashion line outside of your own country and get it into the hands of international customers. And that’s where my new online fashion enterprise ‘Exnative’ comes into play.
I’ve decided to take the leap to creating my own website and online business for curating, sourcing and selling distinctive, ready-to-wear fashion lines from up-and-coming international fashion designers. Exnative will be launching fashion lines from several new and fresh, as well as experienced and established designers from Nigeria who have innovative and exciting pieces to share and sell. Rather than go the bricks and mortar route, we’re doing everything online to streamline the sourcing and selling process. Since I am Nigerian, I’m starting there, but it is my goal to have a truly multinational cadre of fashion lines on the Exnative website as soon as possible.
If you are an international designer looking for the right niche for marketing and selling your clothes to a Global Market starting with the US and UK market then Exnative just might be a seamlessly perfect fit. I know that there are many promising African, South Asian, Middle Eastern, and numerous other designers out there that want their brands to be seen and bought by people around the world, but they just don’t have a platform for their products. Let Exnative be that forum.
I love colour and fit and form and function and above all, gorgeously designed and crafted pieces. It is my passion to highlight the beauty and diversity of fashion found throughout the world, to open up the eyes of buyers around the globe to the wealth of creativity that exists outside of the traditional fashion markets we’re normally limited to buying from. If you are a fashion consumer looking for more for your wardrobe, maybe it’s time to branch out and buy beyond your normal borders—buy your next dress from a International designer—you will be certain to stand out and stop people in their tracks asking you where you bought it. If you are an international designer with a streetwear or evening wear or shoe collection, but you just don’t know where you are going to find clients for your uniquely global pieces, contact Exnative. I assure you that I have the expertise, experience, interest and passion to help you sell your clothes to clients who will absolutely, irrevocably covet them.